Measuring campaign successes

As the countdown begins to a July 2 election, almost 28,000 emails have gone to Canberra as part of the Fund our Future campaign.

Community:

We have a passionate, engaged – and growing – community in outer growth areas, which is backing the campaign.

Here are the measures of the campaign’s success in the community:

*Fund our Future petition: Thousands of emails are being sent each week to politicians in Canberra, demanding a dedicated national infrastructure fund for outer growth suburbs.

*Social media: The Fund our Future Facebook page is becoming a hub for people telling their stories about life in the outer suburbs. We have almost 1775 likes @FundourFutureAU and our Twitter account has 12,000 impressions over the last month

*Outreach: Mayors, councillors and residents are attending community events and transport forums around the country

 

Government:

The National Growth Areas Alliance, which is behind the Fund our Future campaign, has had more high-level meetings with politicians in Canberra, arguing for a national dedicated infrastructure fund for outer growth areas.

The Alliance Chair, Mayor Glenn Docherty and Executive Officer Ruth Spielman met with relevant Ministers, Shadow Ministers and advisors to brief them on the campaign and the latest research.

The NGAA is co-hosting a panel discussion at Parliament House on 4 May, with the Planning Institute of Australia.  A Parliamentary Friendship Group for Better Cities event,  "Growing up and Growing out", will explore the dynamics of population growth and demographic change, including a spotlight on the fast growing outer suburbs. An expert panel hosted by The Saturday Paper's Chief Political Correspondent, Karen Middleton will discuss the implications of growth and megatrends for planning and investment.

The Alliance has also been invited to attend the Federal Government’s Smart Cities Summit in Melbourne next week at which a number of topics, including ‘City Deals’ will be discussed. The approach, which has informed the campaign for a dedicated infrastructure fund for outer growth areas, has been used in the UK across different levels of government to achieve strategic outcomes for regions.

 

Media:

So far, there have been almost 80 media stories around the country about Fund our Future. This fortnight, a large number of them are from the West, with the launch taking place in Perth. Coverage in that state included the West Australian, Channels 7 and 9 News, two spots on 720 ABC Perth, news coverage on breakfast on 6PR as well as a live interview.

In addition to council communication, there have been 53 stories in local media, 13 state-wide stories and three national stories.