The campaign launches in Sydney, Melbourne and Adelaide sparked a lot of media interest, reaching up to 4.1 million people in the first 24 hours. This included stories in Sydney’s Sunday Telegraph and on Nine and Seven News Sunday night bulletins, ahead of the national launch on Monday 1 February. Each of these has an audience of a million or more.
On the morning of the first launch, the campaign was highlighted in the ABC’s flagship radio news and current affairs program, AM, which is broadcast nationally and over the three broadcast times has an audience of almost 925,000.
774 ABC Melbourne’s Jon Faine interviewed the NGAA Victorian spokesman Casey Mayor Sam Aziz on the morning of the state launch. Mayor Aziz was also featured in primetime ABC Radio news bulletins that morning.
Also in Melbourne, the Leader Newspaper Group has thrown its support behind the campaign, urging its readers to take part. Branding has been carried alongside stories in the Melton, Whittlesea and Wyndham Leader papers. The Berwick and Cranbourne Leader papers are also part of the push.
In Adelaide, the NGAA Chair Glenn Docherty was interviewed for 5AA News, 891 ABC Adelaide’s morning program and was quoted in the Advertiser and local media.